According to Forrester Research, 57% of the buyer's journey happens before a sales rep is involved. Social selling lets you engage with prospects at a much earlier stage. The earlier you can get a prospect to engage, the more time and opportunity you have to build trust to make a sale. But building rapport on the different social platforms requires specific insight.
We've invited top experts from LinkedIn, Twitter, Facebook, and Instagram to share how leverage pull marketing to generate more leads through social selling.
What social selling is and why it matters: See how social selling can drive social ROI.
The benefits of social selling: Understand the value of social selling to marketers and sales teams.
Marketing’s role in social selling: How to leverage your marketing team in social selling success.
To learn how to help your brand build more meaningful relationships with customers and prospects.